Focus on China snow field want to profit first burn money, vicious competition, false prosperity – S-nvidia geforce gt 740m

Focus Chinese snow: to profit first burn the vicious competition of false prosperity – Sports Sohu   Beijing February 16th Xinhua Sports News Title: China snow field how to get rid of "false prosperity"? — snow field research of Xinhua News Agency reporters Yao Youming and Zheng Xin Wang Junbao with the Beijing to Zhangjiakou’s successful bid for the 2022 Winter Olympics, ski become one of the most fashionable festival in the past Spring Festival "Golden Week", West to Xinjiang, South to Guangdong. With the constant speed of the pace of development from north to South West Expansion ", according to incomplete statistics, China currently has nearly 200 snow distribution in 23 provinces. Although more and more businessmen began to look forward to "snow becomes silver" business dream, but this emerging sports industry is facing a "hot cold" dilemma: the industry access threshold is high, uneven quality of personnel, and poor profitability of snow…… To get rid of "false prosperity", China’s snow field has a long way to go. Do you want to make a profit? Burn money first! "A domestic cable car has to be invested 30 million yuan, and imports have 50 million yuan," said Wang Yong, director of the Xiangshan ski field in Jilin, Changchun. "Ski industry is a very large investment, relatively slow effect of the industry, want to make money, you have to burn money first."!" Although the overall development situation of the ski industry is lack of effective data support, but from the operation of individual ski field, we can see only a small part. Which is located in Yaozhou District of Tongchuan City, Shaanxi Province, Zhao Jin town of golden international ski ski field for example, completed by the end of 2014, at a cost of 150 million yuan, although the two season has received more than twenty thousand skiers passengers, but to recover the investment, the snow field official said 35 years almost impossible. It is understood that the domestic traffic most of the snow field are 20% higher than the growth rate, but even such growth, or for many small and medium-sized investors on the ski industry. Wang Yong said, the cost of a snow machine is 15-35 yuan, the snow machine running every day, but also electricity, water. With the salaries of snow field electricians, plumbers and snow building technicians rising by about 15% over the same period of this year, ski resorts are becoming more and more difficult to do. (vicious) vicious competition difficult to avoid? "No man has me, man has me, man is good, man is good, I am cheap, man is cheap, and I turn."." When the laws of market economy play a role in the skiing industry, low level vicious competition seems to be difficult to avoid. Yu Menghong, general manager of Shaanxi golden cultural tourism investment company, pointed out: "many local snow fields are small in size and poor in quality, and can only choose low price competition.". Small ski out group purchase preferential scheme of the price war, which is equivalent to drinking poison." Even in the Chinese "ski resort" — Heilongjiang province Yabuli, a few years ago 9 ski resorts in the domain also because of competition for business and politics "". "When a train to Yabuli Town, many people in the town will rob the guests up the mountain, this is not a very good tourist experience," has been to Yabuli Beijing public Wang Xinrui said. In order to attract business and suppress competitors, many ski resorts have been sold repeatedly 聚焦中国雪场:想盈利先烧钱 恶性竞争虚假繁荣-搜狐体育     新华社北京2月16日体育专电   题:中国雪场如何摆脱“虚假繁荣”?――雪场调研之一   新华社记者姚友明 郑昕 王君宝   随着北京携手张家口成功申办2022年冬奥会,滑雪在刚刚过去的春节“黄金周”成为国人最时尚的过年方式之一,西至新疆,南至广东。伴着“北冰南展西扩”步伐的不断提速,据不完全统计,目前全国已有近200家雪场分布在23个省区市。   虽然越来越多的商人开始憧憬“白雪变白银”的商业梦想,但这项新兴的体育产业正面临着“外热内冷”的困境:行业准入门槛高,从业人员素质参差不齐,中小雪场盈利能力差……想要彻底摆脱“虚假繁荣”,中国雪场任重道远。   (小标题)想盈利?先烧钱!   “一套国产缆车得投入3000万元,进口的得有5000万元,”吉林省长春市庙香山滑雪场负责人王勇说。“滑雪产业是个投资非常大、见效比较慢的产业,想挣钱就得先烧钱!”   虽然目前全国滑雪产业整体发展情况缺乏有效数据支撑,不过从个别滑雪场的运营情况看,我们可以管中窥豹。以坐落在陕西省铜川市耀州区照金镇的照金国际滑雪场为例,滑雪场于2014年年底建成,耗资1.5亿元人民币,虽然两个雪季已接待滑雪者超过两万人次,但要收回这笔投资,雪场负责人表示三五年内几乎没有可能。   据了解,国内大部分雪场的客流量都以高于20%的速度增长,但即便是这样的增速,还是让许多中小投资者对滑雪产业望而却步。王勇说,一台造雪机的成本在15-35万元,造雪机每天运转还要用电、用水。随着雪场电工、水暖工和造雪技工的工资今年同比上涨15%左右,滑雪场的生意现在越来越不好做。   (小标题)恶性竞争难避免?   “人无我有,人有我优,人优我廉,人廉我转。”当市场经济规律作用于滑雪产业,低水平的恶性竞争似乎难以避免。陕西照金文化旅游投资公司总经理俞孟红指出:“不少地方雪场规模小,品质差,只能选择低水平的价格竞争。中小滑雪场推出团购等优惠方案大打价格战,这相当于饮鸩止渴。”   即便在中国的“滑雪圣地”――黑龙江省亚布力,几年前域内的9家滑雪场也曾因为争抢生意而“勾心斗角”。“火车那会儿一到亚布力镇,许多镇里的人就来抢拉客人上山,这是一种非常不好的旅游体验,”曾去过亚布力旅游的北京市民王新瑞说。许多滑雪场为招揽生意、打压竞争对手,“赔本赚吆喝”的买卖屡见不鲜。   “80元两小时”、“90元滑一天”……在眼下仍未结束的雪季,长春市各大滑雪场推出的多种优惠活动让人目不暇接。但有长春市民反映说,这些价格并没标明是否包含租用雪具的费用,滑雪培训收费几何也不得而知。“单纯看价格已经比对不出到底哪家最便宜了,要搞清性价比,恨不得每个雪场都去一遍。”   (小标题)规范市场是关键   一面是人们看到滑雪市场欣欣向荣、方兴未艾,另一面是滑雪场投资人如人饮水、冷暖自知。如何消弭两方的认知差距、让滑雪产业摆脱“虚假繁荣”?不少业内人士分析称,提升雪场品质、规范市场环境是当前关键所在。   2014年,黑龙江省成立亚布力管委会,将过去9家滑雪场统一管理,不仅新建10条雪道,还将主要基建场所进行连接,实现“三山联网、一卡通滑”。9家雪场门票统一上缴,按投入比例分成收入。从去年11月21日至12月31日,亚布力滑雪旅游度假区累计接待游客十万余人次。其中,三山联网雪道游客与去年同期相比提升93%,初级训练场游客比去年同期增加161%。   万达长白山国际度假区滑雪场负责人介绍称,雪场目前之所以能处于盈利状态,主要得益于其面向家庭度假的定位,以及完善的星级酒店、商业、娱乐、水乐园配套设施。   无论是哪种模式,归根到底是对市场秩序的整理和规范。从这个角度来说,从无序走向有序,正是中国雪场发展的关键。(完)相关的主题文章:

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